tag:blogger.com,1999:blog-44081453884182001042024-03-06T00:25:47.459-08:00Mobile Marketing SoftwareAnonymoushttp://www.blogger.com/profile/13417442768391872938noreply@blogger.comBlogger27125tag:blogger.com,1999:blog-4408145388418200104.post-34883417162189505282013-07-30T20:57:00.000-07:002013-07-30T20:57:09.563-07:00Improve Your Business With These Mobile Marketing Tips<div class="separator" style="clear: both; text-align: center;">
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In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.<br /><br />You must have a proper database built to start a mobile marketing campaign. You want to always include cell numbers in a database for mobile marketing, but other information is also important. Get permission before adding anyone's cell phone number to your list. You can use a form from the internet or they can text you a code.<br /><br />Don't send random messages to your customers. You should only message them with useful information. Nothing can kill a good mobile marketing program faster than unnecessarily contacting your customers with frequent messages. Customers aren't looking for humorous, personal messages from a business they patronize. They're looking for valuable information and ways to save money.<br /><br />Work for your customers. Knowing what customers want and providing it is how mobile marketers are successful. If you can't figure out what your customer wants, you're not going to be able to increase your business with them. The more informed you are about your potential buyers, the more successful you will be in promoting and selling your product or service to them.<br /><br />Money investment should be considered necessary if you want to have a decent website that works on mobile devices. The constraints of mobile browsers make creating a nice-looking mobile site more difficult than creating a good traditional site. Have a qualified professional design your mobile site if you want it to work perfectly.<br /><br />Your friends can help you by viewing ads, emails, and your website on their various mobile devices. To get an opinion that is not biased, you could hire a tester.<br /><br />Changes in your market will dictate changes in your customer base. You can gain or lose customers based on outside influences that you cannot control. For example, technology issues can cause you to lose some of your business, so it is essential for you to stay updated on advances in this area in order to keep up with or surpass the competition.<br /><br />You will see a good rise in profits with mobile marketing. Many people tend to use their phones to visit social network sites and download apps. These excellent ideas can help you advertise your business on the forefront of technology. Bring the marketing directly to the customer.<br /><br />For maximum impact, you should encourage your ads to go viral. If your potential customers agree that it's worthy of sharing, they're more likely to send it to friends and family members, resulting in a significant increase in the number of people exposed to your advertisement.<br /><br />The tips listed here will guarantee your success as a mobile marketer. It is important that you understand how to use the information you are given. Keeping these tips in mind, you are able to start refining your mobile marketing plan in order to help make your business successful.</div>
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<br />Anonymoushttp://www.blogger.com/profile/13417442768391872938noreply@blogger.com0tag:blogger.com,1999:blog-4408145388418200104.post-53161322343708542442013-07-25T22:49:00.000-07:002013-07-25T22:49:33.209-07:00Exploring The Benefits Of Social Media Marketing<div class="separator" style="clear: both; text-align: center;">
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The best and most innovative new way to advertise is through SMM. This type of marketing does require that you are very well educated about the process. Thanks to the following article, you will know almost everything about social media marketing.<br /><br />Be wary of hiring a social media marketing company. It is not uncommon for these agencies to use unscrupulous and unfair business practices to cheat business owners of their money. They use a lot of fake social media accounts which were made by registration bots and/or utilizing proxy servers. The fact that they are using fake registration to portray the image that you are being exposed at excellent levels will cost you a great deal in money for little or no benefit in reality.<br /><br />Make sure that the top of all your blog postings have a share button for Facebook. By doing so, viewers of your blog can then on-share the post to their friends. This may result in increased traffic to your blog. As people begin to share your material through different mediums, your blog will be the ultimate destination for anyone looking for the source.<br /><br />Provide special offers to your followers. Grab your customers with a unique post. For instance, you could hold a contest. If that is not doable, you might want to give them a special offer. This is also a great place for you to post important announcements.<br /><br />Add a social networking widget to your website to maximize exposure. Using a widget somewhere on your site can help you gain followers. It can also help your readers easily share your content.<br /><br />Make your site more social media-friendly with comments, ratings and favorite lists. Using these functions can help your users decide what your most popular content is, and lets them actively participate.<br /><br />You want to do more than just pushing products to get a lot of people to follow you. Put up links, stories and content from sources outside your company, but provided the material is related to your business or sector. Ask your followers questions, hold giveaways and post interactive content. Get your followers involved. Instead of focusing on product placement, encourage people to discuss your products. The focus should be on communicating the non-monetary value of your products. How does your brand make your customers feel, and how does it fit in with their unique lifestyle?<br /><br />Social media is a great way to enhance the user-friendliness of your storefront. On top of your own existing website, use Facebook to create a store that can be accessed from all of your online messages. Many Facebook users spend hours at a time browsing through others' pages without ever visiting another site. Make the most of this by allowing them to make purchases through your Facebook page. This can let them have easier access to your products, without making them leave Facebook and go to your site.<br /><br />As we said before, you will benefit if you use SMM the right way. When you use the ideas in this article, you will soon see how much social media marketing increases your income.</div>
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<br />
<div class="MsoNormal">
About Guest Author : <span style="mso-spacerun: yes;"> </span>A
lof of companies and business owner are curious about qr code marketing. It is
actually easy to setup if you know how to start. You need to find a good
company specializing in QR Codes. The good companies will have advance strategy
such as text advertising. If you have any question, just let me know I am an
expert. Check out this <a href="http://smallbiztrends.com/2013/07/sage-one-small-business.html">website</a>
.</div>
Anonymoushttp://www.blogger.com/profile/13417442768391872938noreply@blogger.com0tag:blogger.com,1999:blog-4408145388418200104.post-68725436172017381052013-07-21T19:54:00.000-07:002013-07-21T19:54:13.145-07:00Study Shows Growing Consumer Interest in Opt-In Retail SMS<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpApXOiFl4eGHkZcW0JsiTmNBERWooaJEacUgqNKnYJoX3n4gkYaPio3JztwP_Pxc2SMz6_2YSO6OQRup9WBDV-eKSXj3q4tkETxnnAbvpdOjdJI4H_uZ5eE2rT147xhedP98uivau0pE/s1600/14.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpApXOiFl4eGHkZcW0JsiTmNBERWooaJEacUgqNKnYJoX3n4gkYaPio3JztwP_Pxc2SMz6_2YSO6OQRup9WBDV-eKSXj3q4tkETxnnAbvpdOjdJI4H_uZ5eE2rT147xhedP98uivau0pE/s1600/14.jpg" /></a></div>
<br />
<div style="text-align: justify;">
According to the findings of new research conducted in the United
Kingdom, consumers are choosing to opt-in to receive retail mobile
messaging at a pace much faster than anything we’ve seen previously.
</div>
<div style="text-align: justify;">
UK mobile messaging solutions provider Textlocal surveyed 2,000
consumers in the U.K. to find that SMS is now a mobile user’s “primary
activity.”</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Highlighting details gleaned from the research, <a href="http://www.bizreport.com/2013/07/research-reveals-increasing-interest-in-opt-in-retail-sms.html">BizReport</a>
noted Thursday that more than 7 million people in the United Kingdom
may opt-in to retail messaging on their mobile devices by 2015, marking
growth of 38% over today.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span id="more-34532"></span>While women are still more likely to opt-in to retail messaging, men are more open to receiving regular messages than women.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
“Consumers want to feel in control, not spammed in their personal
space, so it’s up to retailers to make sure they truly understand how
best to reach their followers with a view to turning them into regular
shoppers,” explains Darren Daws, managing director of Textlocal.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Correspondingly, U.K. businesses are reacting quickly to address
growing consumer acceptance of SMS-based marketing offers and engagement
opportunities.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Textlocal says that 40% of surveyed businesses now use mobile in some aspect of their marketing strategy.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span class="post_date">By jshavit</span> </div>
<div style="text-align: justify;">
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Article From : http://www.mobilemarketingwatch.com/study-shows-growing-consumer-interest-in-opt-in-retail-sms-34532/</div>
Anonymoushttp://www.blogger.com/profile/13417442768391872938noreply@blogger.com0tag:blogger.com,1999:blog-4408145388418200104.post-20953766472874739672013-07-16T20:28:00.002-07:002013-07-16T20:28:33.647-07:00Practical Guidelines For Social Media Marketing Strategies<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipdqyuqKox6NZihKTmoycJX4T2CpLXOlj6HZMUCXiSFPrvJ_ZW_2YOwng16IAR-6-dm3wKdQibIgIc8j4SDrpohLmF5fQ0jXkFvEGKBRB6PF9_QK1K1Qf-Pk6iKyFQvMg002WgoPg-ZdY/s1600/2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipdqyuqKox6NZihKTmoycJX4T2CpLXOlj6HZMUCXiSFPrvJ_ZW_2YOwng16IAR-6-dm3wKdQibIgIc8j4SDrpohLmF5fQ0jXkFvEGKBRB6PF9_QK1K1Qf-Pk6iKyFQvMg002WgoPg-ZdY/s1600/2.jpg" /></a></div>
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It can be too easy to spam social media sites with videos; this isn't always a good idea. You will want to avoid posting low quality content that may hard the reputation of your business. You want to build a complete social media marketing campaign, and the article below can help you get started in the right direction.<br /><br />Utilize caution when it comes to engaging a company that offers social media marketing services. There are known frauds who take advantage of a business who is not familiar already with how Internet marketing works. Thoroughly research any type of social media marketing company you are considering hiring to manage your campaign. The fact that they are using fake registration to portray the image that you are being exposed at excellent levels will cost you a great deal in money for little or no benefit in reality.<br /><br />Make a plan before you go forth in social media marketing. Identify who specifically will maintain and care for the page, the kind of layouts you prefer and just how many hours you are willing to invest in this project. You need deadlines when planning social media marketing, just like you do for other marketing campaigns, if you hope to accomplish anything. Do all you can to stick to the plan and your campaign can be more successful.<br /><br />Add a social networking widget to your website to maximize exposure. The ideal way to glean followers is by placing widgets onto your site. You can make it easier for people to direct the content from your site to social media sites with a widget.<br /><br />Postings on any social media site should be humble and universally appealing. It doesn't matter how good your reputation is or how many followers you have, being arrogant or boastful can hurt your image. Don't ever assume that you have more power than your customer base and followers. They are the cornerstone to your success.<br /><br />You need to add links to all social media sites you have profiles on to every webpage, social media site, and email communication that you make. At a minimum, these buttons should appear on your company site, your blog, and email and forum signatures. These links should be placed on all your social media profiles, as well, to spur users to follow you on those sites as well.<br /><br />Your content is easily shared on Facebook. If someone makes a comment on your post, all of their friends will be able to see it. Entice your followers to get interactive both with you and amongst themselves.<br /><br />If you have a LinkedIn page, use the blog feed feature to share your blog articles. Therefore, every time you create an article, it will help you gain double exposure. This can save time and money, while gaining free advertising through social media.<br /><br />The great thing about marketing with social media is that you can change your marketing strategy quickly and easily. The costs of social marketing are a fraction of those in tradition mediums. Try ideas out and see what works. The most essential elements of a social media marketing campaign were touched on in this article. From here, you can customize your own personal approach.</div>
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About Guest Author : <span style="mso-spacerun: yes;"> </span>A
lof of companies and business owner are curious about qr code marketing. It is
actually easy to setup if you know how to start. You need to find a good
company specializing in QR Codes. The good companies will have advance strategy
such as text advertising. If you have any question, just let me know I am an
expert. Check out this <a href="http://trumpia.com/mobile-marketing/sms.php">website</a>
.</div>
<br /><br />
<br />Anonymoushttp://www.blogger.com/profile/13417442768391872938noreply@blogger.com0tag:blogger.com,1999:blog-4408145388418200104.post-81855358912359415692013-07-11T19:03:00.002-07:002013-07-11T19:03:29.869-07:00SMS Marketing For Restaurants <div class="separator" style="clear: both; text-align: center;">
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<br />SMS Text Message Etiquette Tips<br /><br />Do you know that text messaging is one of the most effective ways to market your business? If you are interested in finding out other means to build relationships with potential customers and maintain loyalty from existing clients, then now is the time to try out text message marketing. However, you must first find out some important SMS text message etiquette tips for you to avoid angry consumers and ineffective campaigns.<br /><br />The truth is that text message marketing can be quite tricky. While it is a highly effective method of promotion, it is also a bit risky. Sending out the wrong message can discourage consumers from subscribing more to your offers. On one note, the reverse could also spell disaster. If your offer is too good to be true, they might doubt your believability.<br /><br />Achieving the balance of it all is paramount to your success in this form of marketing strategy. If you really want to be successful at it and drive sales up to hit or exceed your revenue targets, then it really pays to know what these SMS text message etiquette tips are. Take a look at some of these tips below to give you a better idea:<br /><br />1. Abbreviations -- The rule with abbreviations is to use it sparingly. A whole sentence might appear too informal or sound gibberish especially if the person reading your message is not aware of the text lingo. The trick here is to construct a brief message and use the right words rather than just abbreviations. This message should be creative and interesting enough to encourage curiosity so you can send more messages to the customers in the future.<br />
<br />2. Proper Language -- When ethics is concerned the words politeness and proper language always comes up. The same goes for mobile marketing. If you want to be respected by consumers, you must first show your respect by using the right words that are not vulgar or offensive to any race, age or other demographics. Including an "unsubscribe" option is also ethical and will let you determine who are the people really interested in your service.<br />
<br />3. Honesty -- Yes, it is still the best policy. You won't get anywhere with your potential customers by exaggeration. The probably result when you get them hyped up is either disappointment or even doubt. But if you remain honest and straightforward, you will see more responses and actual replies that will show interest and not disgust.<br />
<br />4. Relevant Value -- Every business offers real value to their customers. However, is it a value that is relevant to them and their needs? If you're really interested in following these SMS text message etiquette tips, you will also bear in mind that offering only what is needed by your target consumers is the best way to promote and establish integrity as a service provider.<br />
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<span class="watch-title">Video </span><span class="hps"><span lang="EN" style="mso-ansi-language: EN;"><span id="result_box">Source : YouTube</span></span></span></div>
<br />Anonymoushttp://www.blogger.com/profile/13417442768391872938noreply@blogger.com0tag:blogger.com,1999:blog-4408145388418200104.post-51131300082634916742013-07-02T18:12:00.001-07:002013-07-02T18:12:13.909-07:00Beat The Competition With These Social Media Marketing Tips<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCuiis81Qxi5MSeCO_zh2ZBHzkE2vDkhebITmR83oxO1d9aZ5B59yQ0NAXCOCy19LFCaJNIsK679RMUR9fYR4rv9-wIgIR-g_1u3ds0SRNXKibSMhiBHym6juoBB9ElIY9PzMO3Rakffo/s270/2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCuiis81Qxi5MSeCO_zh2ZBHzkE2vDkhebITmR83oxO1d9aZ5B59yQ0NAXCOCy19LFCaJNIsK679RMUR9fYR4rv9-wIgIR-g_1u3ds0SRNXKibSMhiBHym6juoBB9ElIY9PzMO3Rakffo/s270/2.jpg" /></a></div>
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With the continuing innovations surrounding the Internet, companies need to build a strong online presence in order to succeed. Social media represents a new wave of marketing for the future. If you are searching for innovative ways to grow your business and increase your social media presence, here are some sure fire ways to do just that.<br /><br />Make it nearly impossible for readers to not click through to your site by using creativity in your titles. When headlines or titles draw readers in to the point that they want to read more, you are more likely to entice more people to where you want them to go.<br /><br />If you host a blog, consider placing a Twitter button either at the top or at the bottom of your blog post. By placing the button at the top of posts, it will be easier for people to share the content with others on Twitter. The number of those you are able to reach with your information is greatly increased.<br /><br />Add a share button for Facebook near the tops of blog posts. When someone visits your blog, they can easily share material they like with other people via social media. The number of people that have access to your blog greatly increases, and this translates into more visitors who may utilize your services or buy your products.<br /><br />Keep in mind what a conversation really is. What many companies fail to recognize, is that feedback, even negative, is giving them the opening to have a conversation. Expand upon their comments by talking to your customers. Find out what your customers really like and dislike about your products, and use that information to help move your company forward.<br /><br />You need to have a "like box" on your blog that is linked to Facebook. This will make it easy for people to "like" your content on Facebook. When you have this box on your blog, it makes it easy for your visitors to show their appreciation without being distracted from your page. It you keep the process very simple, people will be much more inclined to take this step, thereby increasing visibility for you.<br /><br />Prior to using social media marketing, you should research and develop a strategy to grow your business using social media marketing. If you just chase fads without any unified plan, you'll waste a lot of money and have nothing to show for it. Devise a strategy that incorporates many different modes of attack, and follow through accordingly.<br /><br />If you use social networks, like Youtube, create catchy titles. Add strong keywords to your titles so your videos are easier to find. You will obtain more views if the users can identify quickly that your videos are helpful, and the videos will emerge when the users type certain keywords.<br /><br />If you are sure to follow what you have read here, you'll find a lot of things social media is useful for in business. Online is the future, and your business can thrive with a strong online presence. You do not have to be skilled to use social networks, and there could be a direct impact on your sales.</div>
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About Guest Author : <span style="mso-spacerun: yes;"> </span>A
lof of companies and business owner are curious about qr code marketing. It is
actually easy to setup if you know how to start. You need to find a good
company specializing in QR Codes. The good companies will have advance strategy
such as text advertising. If you have any question, just let me know I am an
expert. Check out this <a href="http://mashable.com/2013/07/02/windows-8-surpasses-vista/">website</a> .</div>
<br /><br />
<br />Anonymoushttp://www.blogger.com/profile/13417442768391872938noreply@blogger.com0tag:blogger.com,1999:blog-4408145388418200104.post-84327517388874291172013-06-27T18:21:00.001-07:002013-06-27T18:21:48.574-07:00Getting The Most From Your Mobile Marketing Efforts<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-SH94GhG-MVQQPLYc9zs24TDTgYmcJGksDuKqDtO83vJSHxJ7m4A_qQnTVV8DuX6pojuc7cJg_TaCwrhBWlopkdCGTX7L5Cmnagxjp5G_5ZXgKQAKJ-JfAKvfMmypdtCkydS_SBeIGJ0/s275/2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-SH94GhG-MVQQPLYc9zs24TDTgYmcJGksDuKqDtO83vJSHxJ7m4A_qQnTVV8DuX6pojuc7cJg_TaCwrhBWlopkdCGTX7L5Cmnagxjp5G_5ZXgKQAKJ-JfAKvfMmypdtCkydS_SBeIGJ0/s275/2.jpg" /></a></div>
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Mobile marketing is very effective when used correctly, but determining the right mobile marketing strategy for your own business can be hard. There is so much to learn both on the marketing side and the technical side. Following are some amazing mobile marketing tips that will give your marketing campaign a boost.<br /><br />You should never send messages to your customers without a good reason. If you contact your customers, make sure you are contacting them with a purpose. Nothing will crash your marketing campaign faster than annoying your customers with random things. They want useful, relevant messages, not lighthearted banter as if you were their goofy friend.<br /><br />QR codes should appear on every printed advertisement to meet the needs of those with high tech gadgets. This way, customers with smart phones can just scan the phone and get access to your website features. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. The QR code provides additional information to people that are interested in your business.<br /><br />Short and sweet is an important key when it comes to appealing to all of your consumers. Get your message across to them as soon as you can; they need to know what you are trying to say.<br /><br />Investing cash may be the best way for you to optimize your site for this kind of marketing. The constraints of mobile browsers make creating a nice-looking mobile site more difficult than creating a good traditional site. Outsource this to candidates who are qualified if you desire things to run smoothly.<br /><br />Make yourself a mission statement that is more about what your purpose is more than anything else to be successful in mobile marketing. Stay with your principles to keep you on the right track.<br /><br />If you run a business online, you are most likely aware that there are free apps available to offer to your visitors. However, do you realize that you can easily create your own apps? By creating its own unique, relevant app, a company can double or triple the success of its mobile marketing strategy. Your application could offer a number of features.<br /><br />To optimize your marketing efforts, ensure that your campaign is compatible on the most popular platforms. It has to be able to work on any popular mobile device, otherwise you will be losing customers because of technical issues.<br /><br />Be sure to optimize your mobile sites for search engines. Since most mobile search is done through Google, that is the perfect starting point for your mobile SEO efforts.<br /><br />Give yourself more than one option when creating your landing page. To get a feel on what works and what does not for your visitors, mobile environment testing should be considered as important as traditional web page testing. The better of the two trial pages you create, as deemed by its success, should be your final choice, no matter how emotionally invested you may be in the other. Move forward with the most successful of the two.<br /><br />Mobile marketing can have a large impact on the success of your business, so it is important to learn all you can about it. It will be easier to understand what you need. Understanding the information and tips offered above is good way to take the first steps in launching a mobile marketing campaign.</div>
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<div class="MsoNormal">
About Guest Author : <span style="mso-spacerun: yes;"> </span>A
lof of companies and business owner are curious about qr code marketing. It is
actually easy to setup if you know how to start. You need to find a good
company specializing in QR Codes. The good companies will have advance strategy
such as text advertising. If you have any question, just let me know I am an
expert. Check out this <a href="http://smallbiztrends.com/2013/06/samsung-galaxy-zoom-s4.html">website</a>
.</div>
<br /><br />
<br />Anonymoushttp://www.blogger.com/profile/13417442768391872938noreply@blogger.com0tag:blogger.com,1999:blog-4408145388418200104.post-8288544364778003372013-06-23T18:14:00.001-07:002013-06-23T18:14:16.534-07:00Apple Discusses $99 Plastic iPhone in 5 to 6 Colors<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxnkcmS0BPunmJ9RHrhyphenhyphenFElOsu7c-KHzoVKxOlkVQFeNU1TGhof4Ah9hum5cU4Ii038aJ3RhExTbWrHfMSaZjgkcsAQq-qDADW8OCkaYIz6AkTATGQmOqDdJ5bwaqewL3tSOD1aRbkwkQ/s1600/2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="207" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxnkcmS0BPunmJ9RHrhyphenhyphenFElOsu7c-KHzoVKxOlkVQFeNU1TGhof4Ah9hum5cU4Ii038aJ3RhExTbWrHfMSaZjgkcsAQq-qDADW8OCkaYIz6AkTATGQmOqDdJ5bwaqewL3tSOD1aRbkwkQ/s320/2.jpg" width="320" /></a></div>
<br />
<div style="text-align: justify;">
Apple products, including the iconic iPhone, may not be the first
choice for many small business owners and entrepreneurs because of the
price tag. But that could change if the legendary tech company were to
offer a line of new iPhones at what even some in the industry consider
the unbelievably low price of $99 MSRP.</div>
<div style="text-align: justify;">
Actually, the speculation that Apple could release a cheaper version
of the iPhone as early as this summer has circulated for months.</div>
<h2 style="text-align: justify;">
Budget iPhone Could be Coming</h2>
<div style="text-align: justify;">
This week <a href="http://www.reuters.com/article/2013/06/13/apple-iphone-idUSL3N0EP1BA20130613" target="_blank">Reuters reported</a>
Apple is considering a budget iPhone in a plastic casing that might
come in a variety of colors. The report says a cost as low as $99 has
been discussed but not yet finalized.</div>
<div style="text-align: justify;">
The article quotes several sources including some in the tech giant’s supply chain in Asia, but Apple has yet to comment.</div>
<div style="text-align: justify;">
Back in April, website <a href="http://9to5mac.com/2013/04/27/what-10-colorful-plastic-iphones-might-look-like-gallery/" target="_blank">9 to 5 Mac went a bit wild</a> speculating about possible colors for a cheaper plastic iPhone line.</div>
<div style="text-align: justify;">
The site started with colors used for a line of iPods already on the
market and asked 3D modeler Ferry Passchier to create a gallery of 10
possibilities.</div>
<h2 style="text-align: justify;">
Competition Tends to Drive Down Price</h2>
<div style="text-align: justify;">
Apple is under pressure to offer lower price and greater variety in a
smartphone and tablet market where it faces increased competition from
many rivals.</div>
<div style="text-align: justify;">
Analysts say the company especially needs cheaper products to compete in emerging markets like China and India.</div>
<div style="text-align: justify;">
We’ve reported before about <a href="http://smallbiztrends.com/2013/05/new-blackberry-q5-launched.html" target="_blank">budget mobile products targeted specifically at emerging markets</a>,
some not even being offered in the U.S. But there is no indication
whether a cheaper plastic iPhone would be limited to these markets.</div>
<div style="text-align: justify;">
Sources say the cheaper phone could be available later this year or as late as 2014.<em> </em></div>
<div style="text-align: justify;">
<em><br /></em></div>
<div style="text-align: justify;">
<em><br /></em></div>
<div style="text-align: justify;">
<em>By</em> Joshua Sophy</div>
<div style="text-align: justify;">
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Article From : smallbiztrends.com/2013/06/new-apple-iphone-plastic-colored.html</div>
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<br />Anonymoushttp://www.blogger.com/profile/13417442768391872938noreply@blogger.com0tag:blogger.com,1999:blog-4408145388418200104.post-85067042930242378382013-06-18T18:20:00.001-07:002013-06-18T18:20:15.408-07:00Mobile Marketing Advice Everyone Needs To Know<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSWPlV9oE4Ks-5c8r5_0rtR-QXG7Qy2yAy37YOxV2f5nRe27Q6afWenhlMsm3SCyQ4ctdn3mXqHO4blbemaiM8H91nqu8u-PpFdUEKic785gJxracBFAF74aEGN7mORoXw2m8r7BRqSi4/s1600/2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSWPlV9oE4Ks-5c8r5_0rtR-QXG7Qy2yAy37YOxV2f5nRe27Q6afWenhlMsm3SCyQ4ctdn3mXqHO4blbemaiM8H91nqu8u-PpFdUEKic785gJxracBFAF74aEGN7mORoXw2m8r7BRqSi4/s1600/2.jpg" /></a></div>
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In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.<br /><br />Don't send random messages to your customers. If you contact your customers, make sure you are contacting them with a purpose. A mobile marketing campaign can fail if you waste your customer's time by texting them random, useless information. Customers want information, not funny texts that they would normally get from a lose friend.<br /><br />QR codes are efficient when your customers are particularly tech savvy. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. Your brochures, business cards and catalogs should all have QR codes printed on them. QR codes make it easier for interested customers to get information about your business.<br /><br />Watch your competition to get ahead in social marketing. You must be unique from your competitors.<br /><br />One way of getting greater exposure is for your advertisements to go viral, getting them passed around from viewer to viewer. These ads may get passed from friend to friend because of how unique, funny or interesting they are.<br /><br />Maybe you've thought about offering a free app for your customers, but thought it would be too difficult. Luckily, some applications are really easy to make. You could create your own personal app for your business which would be unique and would help make your mobile market thrive. There are a lot of services that assist in designing apps, and a lot of features these apps could offer to your customers.<br /><br />Mobile marketing should be developed one step after another for best results. You should operate this way too. Start with text marketing, then video marketing and finally go for mobile social media marketing. Utilize all available tools for best results.<br /><br />Although most people these days do use texting as a means of communication, not all of them know what every abbreviation stands for. Any lack of understanding in your advertisement will yield unfavorable results both short and long term.<br /><br />If your company decides to move forward with developing its own mobile app, ensure that it is something that your customers will appreciate for its convenience and relevance. If the app serves no discernible purpose or function, it is unlikely to garner attention from any of your prospective or existing customers.<br /><br />While mobile marketing can be difficult, it does have the benefit that you can tailor ads based on location. Mobile marketing, unlike many other marketing techniques, has the ability to target consumers based on physical location. This makes it possible to target location in a way that is not available anywhere else. Think about how you can use this fact to your advantage and how your business could employ a location-aware campaign profitably.<br /><br />The tips listed here will guarantee your success as a mobile marketer. That said, the technology is still evolving, so make an effort to stay on top of the newest mobile marketing techniques. By keeping these tips in mind, you are able to draw out your own road map and get out there promoting your venture.</div>
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<div class="MsoNormal">
About Guest Author : <span style="mso-spacerun: yes;"> </span>A
lof of companies and business owner are curious about qr code marketing. It is
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.</div>
<br />Anonymoushttp://www.blogger.com/profile/13417442768391872938noreply@blogger.com0tag:blogger.com,1999:blog-4408145388418200104.post-68932392918071727092013-06-14T00:24:00.004-07:002013-06-14T00:24:40.074-07:00Which Carrier Has the Best iPhone Plan?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLoOshzQGtBRcB0cVG6jaBnfTqzfbFi88sA3Lv1RKecWNnTXKwIoAIugbsamo_l6l_ZUrP_wTMfUHvoD2BmXkcKa5RiYrLyhIQ2tukC8FbISZwKv9-438RBwuOOc52_VRDxpTH2_qvQDg/s1600/13.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLoOshzQGtBRcB0cVG6jaBnfTqzfbFi88sA3Lv1RKecWNnTXKwIoAIugbsamo_l6l_ZUrP_wTMfUHvoD2BmXkcKa5RiYrLyhIQ2tukC8FbISZwKv9-438RBwuOOc52_VRDxpTH2_qvQDg/s320/13.jpg" width="320" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
AT&T was the only carrier to offer Apple's iPhone when it was
first released, forcing many users to switch to a new carrier in order
to snag the most advanced phone of the time. Since then, the iPhone has
slowly come to each of the three other major carriers — Verizon, Sprint
and T-Mobile — widening the iPhone's consumer base and giving customers a
choice of carrier.</div>
<div style="text-align: justify;">
Unfortunately, the differences between carrier plans and pricing can
make this choice overwhelming. Since every company seems to offer
different combinations of voice minutes, texts and data, we did the math
to find out which company gives you the biggest bang for your buck.</div>
<h3 style="text-align: justify;">
T-Mobile</h3>
<div style="text-align: justify;">
T-Mobile has recently strayed from the pack, ditching the subsidy
model and separating the phone cost from the service plan cost. With
this model, new users can purchase an iPhone 5 for $149.99, with
additional payments of $20 per month for 24 months. This brings the
total cost of the phone to $629.99 — the same price that the iPhone 5
would cost from T-Mobile if the customer were to pay for it in full.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<strong>SEE ALSO: <a href="http://blog.laptopmag.com/battery-tips-iphone-5" target="_blank">11 Battery Tips for Your iPhone 5</a></strong></div>
<div style="text-align: justify;">
An individual plan from T-Mobile with a healthy 2.5 GB of data and
unlimited talk and text costs $60 per month. Add in the cost of the
device, and you'll end up paying a total of $2,070 over the course of
two years. Unlimited 4G costs just $10 more, or $70 per month, which is
$2,309 after two years when you include the device. These plans operate
month to month, so you're not locked into a two-year contract, but if
you cancel early, you'll be required to pay off the remaining balance of
the iPhone.</div>
<h3 style="text-align: justify;">
Verizon and AT&T</h3>
<div style="text-align: justify;">
If you were to purchase the iPhone 5 from Verizon for $199 and opted
for a 2 GB plan, you'd pay $100 per month over two years (for the line
access fee and shared data plan). That comes out to $2,600, or $530 more
than you'd pay on T-Mobile for its 2.5 GB plan. The total for a 1 GB
Mobile Share AT&T plan would be $2,276 (or $206 more than T-Mobile),
while the 4 GB plan would run you $2,876.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<strong>SEE ALSO: <a href="http://blog.laptopmag.com/top-iphone-5-apps" target="_blank">25 Best iPhone 5 Apps</a></strong></div>
<h3 style="text-align: justify;">
Sprint</h3>
<div style="text-align: justify;">
Those new to Sprint get to pay just $99 for the iPhone 5 while
unlimited voice and data costs $109.99 monthly. Total after two years:
$2,740 vs $2,309 for T-Mobile. If you can live with 450 voice minutes,
though, you can pay just $79.99 per month for unlimited data for a total
of $2,020. That's cheaper than T-Mobile's 2.5 GB plan with unlimited
voice.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<strong>SEE ALSO: <a href="http://blog.laptopmag.com/top-8-smartphones" target="_blank">Top 10 Smartphones</a></strong></div>
<h3 style="text-align: justify;">
4G LTE Coverage</h3>
<div style="text-align: justify;">
Of course price isn't everything, so you'll have to weigh these
prices against the value of call quality and download speeds. Verizon
currently has the largest 4G LTE network, with AT&T in second place.
Although these two companies are the current front runners, T-Mobile
has the least amount of 4G LTE coverage, but is quickly expanding and
has less congestion than AT&T and Verizon but to fewer customers.
Sprint is in the middle, offering 4G LTE in 16 markets across the
nation. You'll need to check the specific coverage in the locations
where you spend most of your time to figure out which company will
provide the best coverage.</div>
<div style="text-align: justify;">
For many people, the low price and lack of contracts with T-Mobile
would make this company the ideal choice. However, if T-Mobile coverage
is spotty in a particular area, paying more for an AT&T or Verizon
account may provide the most value.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Is it worth the extra money to have faster download speeds or better
coverage? And how much is that extra reliability worth? No one can
answer that question but you.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
By <span class="byline basic">Daniel Berg</span></div>
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Article From : mashable.com/2013/06/13/carrier-best-iphone-deal/</div>
<br />Anonymoushttp://www.blogger.com/profile/13417442768391872938noreply@blogger.com0tag:blogger.com,1999:blog-4408145388418200104.post-8926857045507592522013-06-04T18:18:00.003-07:002013-06-04T18:18:47.832-07:00Great Ways To Engergize Your Mobile Marketing Campaigns<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg00h1qRSYvmPEQP9Db9l385X9repAUKlZ8vXQ7iuo2zwWuEOw2TrOw8-XOkL-Cq54EhDJ7AHFU5zp4-g_M-pf4GLxIPY4YsXFiG_SLSKb4g2tewhfcARjenpObOZToQPMv4LUwILpwTco/s1600/2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg00h1qRSYvmPEQP9Db9l385X9repAUKlZ8vXQ7iuo2zwWuEOw2TrOw8-XOkL-Cq54EhDJ7AHFU5zp4-g_M-pf4GLxIPY4YsXFiG_SLSKb4g2tewhfcARjenpObOZToQPMv4LUwILpwTco/s1600/2.jpg" /></a></div>
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Mobile marketing is a term that can contain a broad range of ideas and approaches. So it is easy to understand that different businesses would interpret great mobile marketing efforts in different ways. It is defined as using cell phones or mobile devices to promote business practices. You can learn how to mobile market with the tips provided in this article.<br /><br />Mobile marketing messages should be brief and easily understood. They should immediately know what your message is and be able to absorb it quickly.<br /><br />If you are not an expert on designing for a mobile audience, then by all means, hire one. It can be hard to make an attractive mobile site that appeals to all platforms. If possible, this job should be handed over to qualified, experienced professionals.<br /><br />No customer base every really changes unless the entire market dictates the change, but remember that mobile customers can come or go due to influences outside of your market. This means you will have to keep track of new releases and remain up to date on technology trends to stay competitive.<br /><br />Once you have succeeded with a mobile marketing campaign, then you can begin experimenting with new strategies. In this context, you want to measure success by the longevity of your campaign and not necessarily the sales numbers. The use of this formula will help you create a successful campaign with long-term effectiveness.<br /><br />You will have to learn more about mobiles and mobile websites to understand how you can optimize your material for a mobile platform. View your campaign on as many different mobile and smart phones as possible to test out your ads, links and other interactive materials from the perspecitve of a consumer.<br /><br />Remember that the audience you are targeting are people and they are busy, just like you. Keep this in mind during your conversation.<br /><br />The best mobile marketers out there take things a progressive step at a time, continuing to climb the mobile ladder. Take this same approach. Progress from sending texts to making calls to sending videos. Continue in this vein, socializing and building your network until it is as large as possible. Use all available resources to improve your approach.<br /><br />Though many people use text messages, there are still many who don't use or recognize popular abbreviations. If your target audience can't understand your advertisements, you are wasting your marketing budget.<br /><br />Try using dedicated short code. Although it costs a bit more, it is a wonderful way to protect your company name. A certain amount of legal coverage comes with it as well.<br /><br />In contrast to your main site, a mobile marketing site should focus primarily on retaining existing customers as opposed to attracting new ones. Customers who are already doing business with you are much more likely to opt in to receiving texts and consult your mobile website. Oftentimes, mobile marketing directed to new clients may be perceived as spam.<br /><br />As discussed earlier, mobile marketing strategy can differ greatly from one business to another. It is up to you to design a campaign that corresponds to your audience and to your products that translates well onto mobile devices. Essentially, this is what mobile marketing is all about. With the advice you have learned from this article, you will be better prepared to use mobile marketing to promote your business.</div>
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About Guest Author : <span style="mso-spacerun: yes;"> </span>A
lof of companies and business owner are curious about qr code marketing. It is
actually easy to setup if you know how to start. You need to find a good
company specializing in QR Codes. The good companies will have advance strategy
such as text advertising. If you have any question, just let me know I am an
expert. Check out this <a href="http://marketingland.com/library/mobile-marketing-news">website</a> .</div>
<br /><br />
<br />Anonymoushttp://www.blogger.com/profile/13417442768391872938noreply@blogger.com0tag:blogger.com,1999:blog-4408145388418200104.post-48028751244020962942013-05-23T18:34:00.002-07:002013-05-23T18:34:18.097-07:00Basic Guide On How Mobile Marketing Works<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEij0mqaapkWuBEWdBmd-eIOkux-2wJT3Br2t_8eMiOez7gdsNwxhK9NXCCZvv239BtrYQ5qMfO74FdiMEfjmG1xw3-zAC_2lxaEBw-ZPaC42SOV2ZaUmCQwjNM4p0cDfLN78fVmMnJbN38/s1600/1.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEij0mqaapkWuBEWdBmd-eIOkux-2wJT3Br2t_8eMiOez7gdsNwxhK9NXCCZvv239BtrYQ5qMfO74FdiMEfjmG1xw3-zAC_2lxaEBw-ZPaC42SOV2ZaUmCQwjNM4p0cDfLN78fVmMnJbN38/s1600/1.jpeg" /></a></div>
<div style="text-align: justify;">
Mobile marketing is an essential move to make in today's business environment. You will have to put in a lot of work to find success. There is a lot to think about, and it may be hard knowing how to start with mobile marketing. Use the tips here to get you started with mobile marketing. It can turn into big profits for you.<br /><br />For the most technologically savvy customers, include QR codes on all printed advertisements. Those with smart phones and appropriate mobile devices can easily access specials or your website. QR codes should appear on business cards, brochures, catalogs and posters. Someone may want to know more about your products, but can't easily remember your website; QR codes solve this problem.<br /><br />Enlist the help of your friends and family to help with your mobile marketing campaign. For even more objective input, you may want to consider paying for outside testing services.<br /><br />One of the most effective methods of increasing your profits is to use mobile marketing. More people than ever are downloading apps and using social networking sites on their smart-phones. For marketing purposes these locations are perfect. Be visible to your target market.<br /><br />Have a basic understanding of mobile devices if you want to develop a successful mobile marketing campaign so you may optimize your site and ads for a mobile platform. If you want to know what your customers are dealing with, try out the phones that they are using.<br /><br />Remember to treat people on the telephone how you would like to be treated, like busy people. Adapt your mobile marketing calls to the circumstances of the person you are calling.<br /><br />Those who are best at mobile marketing progress slowly, step by step. This should be something you do as well. Progress from sending texts to making calls to sending videos. Continue in this vein, socializing and building your network until it is as large as possible. Make use of all the tools you have available.<br /><br />Although many people use their phones for texting, they are not necessarily familiar with the meaning of the abbreviations. You stand to lose potential customers if they cannot comprehend your advertisement.<br /><br />People looking at your website on their mobiles will not have the same ease of access as computer users. If you are going to engage in mobile marketing, then your ads and other marketing materials need to be totally accessible on mobile devices. Sometimes this means that users on a computer may view a more simple page.<br /><br />Enhance your mobile marketing website by optimizing it for the search engine crawlers. Start your SEO process with Google, as it is one of the largest search engines in the world.<br /><br />So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.</div>
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About Guest Author : <span style="mso-spacerun: yes;"> </span>A
lof of companies and business owner are curious about qr code marketing. It is
actually easy to setup if you know how to start. You need to find a good
company specializing in QR Codes. The good companies will have advance strategy
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expert. Check out this <a href="http://mobile.cgidiary.info/basic-guide-on-how-mobile-marketing-works/">website</a>
.</div>
<br />
<br />Anonymoushttp://www.blogger.com/profile/13417442768391872938noreply@blogger.com0tag:blogger.com,1999:blog-4408145388418200104.post-41735900359025224372013-05-19T21:35:00.002-07:002013-05-19T21:35:25.500-07:00AOL, Yahoo Were Better Investments This Year Than Facebook Stock<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8fDw_0cfEdEi8ykYmFxITBylcDds9qh3BYE1fXtkkX_eua3bL-MhE3KZwdGaMsB6X04QkQzml9R4abj0xUhS1lZ8l1qiixswDuAGJHxw1TOD6derJE8mN6M8-UKrX7LMBvUCsjC8L6mA/s1600/2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8fDw_0cfEdEi8ykYmFxITBylcDds9qh3BYE1fXtkkX_eua3bL-MhE3KZwdGaMsB6X04QkQzml9R4abj0xUhS1lZ8l1qiixswDuAGJHxw1TOD6derJE8mN6M8-UKrX7LMBvUCsjC8L6mA/s320/2.jpg" width="320" /></a></div>
<br />
Those who rushed to buy Facebook stock at its initial public offering
price of $38 per share on May 18, 2012, are likely a little
disappointed with their investment one year later. Though the stock has
recovered from its $17.55 September 4 low, the price of the stock today,
at a little more than $26 per share, is still closer to its all-time
low than its opening price.<br />
<br />
What if investors had put their money into other technology or Internet companies? Statistics database <a href="http://www.statista.com/" target="_blank">Statista</a>
looked at how a $1,000 investment made on the day of Facebook's IPO
would have performed nearly one year later in the chart below.<br />
<br />
Surprisingly, it's the first-generation Internet companies, including
AOL and Yahoo, that would have offered the best return. Today, a $1,000
investment made in Yahoo a year ago would be worth $1,787. AOL would be
worth $1,647. And Google would be worth $1,451. Investors would have
lost $163 on Apple, but that's still better than the $312 they lost on
Facebook.<br />
<br />
<br />
By Lauren Indvik<br />
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Article From : mashable.com/2013/05/18/facebook-stock/</div>
<br />Anonymoushttp://www.blogger.com/profile/13417442768391872938noreply@blogger.com0tag:blogger.com,1999:blog-4408145388418200104.post-18384054033361529732013-05-14T18:23:00.005-07:002013-05-20T23:19:35.687-07:00Reach Out And Grab Customers With Mobile Marketing<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEingF6e8YHuRFU9R6Re0_wI3cWfsLfZjHTRr2mzXER6V2h40H2vbj3unVCV3XyPiJ7J0dh2vOzBo5l-SQmjiHjMaXNtORuwcggM-n19phihdPT-oAMDjIdfEndwmfzQ80qVsoveohr_ULs/s1600/2.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEingF6e8YHuRFU9R6Re0_wI3cWfsLfZjHTRr2mzXER6V2h40H2vbj3unVCV3XyPiJ7J0dh2vOzBo5l-SQmjiHjMaXNtORuwcggM-n19phihdPT-oAMDjIdfEndwmfzQ80qVsoveohr_ULs/s1600/2.jpeg" /></a></div>
<div style="text-align: justify;">
How informed are you about mobile marketing? Do you use mobile marketing plan? Perhaps your existing plans could be improved. Is your current plan making your business more money? Is your plan adapted to your audience? These suggestions will help you if you are uncertain of your answers to these questions.<br />
<br />
Your customers are the reason you are working. Mobile marketing is based around knowledge of what your customers need and want. If you're having problems figuring out what your customer wants, this can cause both of you to be confused. Try and get as much information out of your customers, so you understand them and that will lead to success.<br />
<br />
A well composed mission statement can help you to stay on course with your mobile marketing campaign. Following your principles will enable you to be focused on your target.<br />
<br />
Any type of mobile platform, especially a standalone one, should have a home base available in order to guarantee success. If you have a mobile presence, it should be a way to stay in contact with current home based clients. Your business should not rely on a mobile platform alone.<br />
<br />
Be very careful of the hours that you send your customers text messages. No matter how loyal the customer is, or how exciting the promo, they will not be happy about receiving a text at an odd hour.<br />
<br />
You will have to learn more about mobiles and mobile websites to understand how you can optimize your material for a mobile platform. Start by getting different mobile phones and experimenting with them.<br />
<br />
If you are going to be speaking to someone on the phone, treat them with respect and try to keep your sales pitch short and sweet. Do what you need to accordingly.<br />
<br />
Remeber that viral ads will have the most impact. They just might pass it on to their friends and greatly increase your mobile marketing reach.<br />
<br />
You probably know that you can offer some free apps to your customers, but did you know that applications are actually easy to create? You can market a special app for your business to boost mobile marketing efforts. There are many choices to make about app features; the possibilities are endless.<br />
<br />
Sometimes, the best way to lay out a mobile marketing campaign is with slow and steady escalation. Some of the most successful marketers provide a stream of more and more full-featured content. You should also do this. Begin with simple texts and calls, then expand your campaign to include things like video content and social networking. Don't be afraid to try a lot of different methods.<br />
<br />
Just because a person is using their cellphone to access the Internet, it does not mean they understand what the text abbreviations mean. If someone cannot understand your advertisement, they will not look at it and you will lose a potential customer.<br />
<br />
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.</div>
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About Guest Author : <span style="mso-spacerun: yes;"> </span>A
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<br />Anonymoushttp://www.blogger.com/profile/13417442768391872938noreply@blogger.com0tag:blogger.com,1999:blog-4408145388418200104.post-1308644745102079602013-05-05T19:22:00.001-07:002013-05-05T19:22:20.369-07:00From Broadcast to Unicast: Quick, Easy Steps to Engage Your Customers via Social<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnmID5NsByMliMo8VIoYEG4JrrTD7tQoOZAz9eegrCp-xLK2-U3hfz72mvyO6y0D8xdSyGkMImnp3qG4m_Tk0pZH4VLi5c2OdYs-qt2j9Q_sG1Jb6YX0eOtGAOasr5Lq57aujUiTasoQk/s1600/2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnmID5NsByMliMo8VIoYEG4JrrTD7tQoOZAz9eegrCp-xLK2-U3hfz72mvyO6y0D8xdSyGkMImnp3qG4m_Tk0pZH4VLi5c2OdYs-qt2j9Q_sG1Jb6YX0eOtGAOasr5Lq57aujUiTasoQk/s1600/2.jpg" /></a></div>
<br />
<div style="text-align: justify;">
Social marketing is no longer solely about having a Facebook page or a
Twitter account. It's about creating rich opportunities (contests,
communities, polls, games, and other approaches) for fans to engage with
the brand—and, by doing so, attracting the fans' circle of friends to
the brand as well.</div>
<div>
</div>
<div style="text-align: justify;">
By taking engagement to the next level, marketers can advance their
social media strategy and grow their marketing database, making the
transition from broadcast to unicast, and making that one-to-one
connection with the customer.</div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
Of the 1 billion-plus Facebook users, 584 million are daily users. Of
the 517 million twitter users, over 140 million are active at least
monthly. In the course of 60 seconds, there are 695,000 Facebook status
updates and over 98,000 tweets.</div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
With such numbers, marketers who fail to take advantage of social
engagement opportunities will see customers shift to more socially aware
competitors.</div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
By engaging social customers <em>and </em>prospects with interactive
activities, companies can create considerable brand loyalty, increase
their fan base, grow their direct marketing database dramatically, and
generate greater revenue.</div>
<br />
<br />
<div style="background-color: white; border: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;">
<br />by <span itemprop="author">Kerry Reilly</span></div>
<div style="background-color: white; border: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;">
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Article From : marketingprofs.com/articles/2013/10678/from-broadcast-to-unicast-quick-easy-steps-to-engage-your-customers-via-social</div>
</div>
<br />Anonymoushttp://www.blogger.com/profile/13417442768391872938noreply@blogger.com0tag:blogger.com,1999:blog-4408145388418200104.post-21213093601562409072013-04-30T18:32:00.000-07:002013-04-30T18:32:09.071-07:00Infographic: How to Deliver a Robust Mobile Web Experience<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLORYSFXxEr5qB5hQbZ6jGmqIAqNl8gSBIWQCbmg7IpW5U85C-HMtIJg3_D5Y6u0mvN97VkDQMHsTm_PWuQ4S4fzPvWxtn0-TYoRSPEPhbDrHzb4vCbeHm3qonQEzjI5_xNw-M7PdUG7g/s1600/2.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLORYSFXxEr5qB5hQbZ6jGmqIAqNl8gSBIWQCbmg7IpW5U85C-HMtIJg3_D5Y6u0mvN97VkDQMHsTm_PWuQ4S4fzPvWxtn0-TYoRSPEPhbDrHzb4vCbeHm3qonQEzjI5_xNw-M7PdUG7g/s1600/2.jpeg" /></a></div>
<br />
<div style="text-align: justify;">
On Tuesday, <a href="http://www.netbiscuits.com/" target="_blank">Netbiscuits</a>
– the prominent name behind many software solutions for adaptive web
development – published a helpful new infographic exploring how
businesses can deliver an improved mobile web experience.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
“In a world with a seemingly endless choice of mobile devices and
operating systems, brands of all sizes face an increasingly difficult
challenge engaging with their customers and delivering the right user
experience,” says Daniel Weisbeck, CMO and head of product strategy at
Netbiscuits. “The days of simply delivering a one-size-fits-all mobile
strategy are gone.”</div>
<br />
<br />
By Michael<br />
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Article From : mobilemarketingwatch.com/infographic-how-to-deliver-a-robust-mobile-web-experience-32019/</div>
Anonymoushttp://www.blogger.com/profile/13417442768391872938noreply@blogger.com0tag:blogger.com,1999:blog-4408145388418200104.post-14398665924363335992013-04-25T19:53:00.001-07:002013-05-20T23:21:01.504-07:00Another Form Of Email Marketing – Permission Based<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4d_l90qMz-mIcAkOz74xWdo5OCCqzLJzgDPNIYAjrSbQ6wKhbcUMf573aWTcIl9uiWR8PyeQp6HD4ivE4w3Y62S9B1bLOog7Censxixx0phk_-bIi3UfflWQ2HEj2eksgNm0KTtcccTo/s1600/2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4d_l90qMz-mIcAkOz74xWdo5OCCqzLJzgDPNIYAjrSbQ6wKhbcUMf573aWTcIl9uiWR8PyeQp6HD4ivE4w3Y62S9B1bLOog7Censxixx0phk_-bIi3UfflWQ2HEj2eksgNm0KTtcccTo/s1600/2.jpg" /></a></div>
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So, you want to know more about email marketing. Here is one type that will really help you out. Permission based email marketing. That’s right, permission based email marketing. Email marketing is the new perfect medium to use when you’re other marketing is not effective. For example, in-store marketing is only effective if customers come in the store. If they don’t, this form of marketing is wasted.<br />
<br />
Another benefit of email marketing is that it doesn’t cost anything. Large-scale mailings can really add up cost wise, but not so with permission based email marketing. Because email is instant, so is customer response. Usually, if a customer is reading an email, likes what he or she is reading, they are more likely to click a link and make an online purchase. He or she is not likely to close out his or her email and come down to your store, especially if your store isn’t located anywhere near where he or she is. Email marketing is also effective because it widens your customer base. With email marketing, we are no longer held down by our locations.<br />
<br />
One way to make sure that email marketing doesn’t turn into a flop for you is to use permission based email marketing. This is gaining permission from the people you are going to be sending to. The reason for this is because of spammers. Because of these people who send off emails that are not permission based email marketing, there are many times when even your emails might be considered to be spam and deleted. Since your lively hood depends on people coming to or shopping in your store, this can be very harsh and cost you money by having to use other forms of marketing. However, if you are using permission based email marketing, there is no need to worry because this form of email marketing requires getting the email address of your customers with their permission to send them email.<br />
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So, how do you effectively use permission based email marketing? Create the messages and set them to go out to your customers though an email list automatically. Get the name and email of people by maybe offering something for free. Tracking codes are useful as they give you numbers to show you whether your marketing strategy is working. Keep emails in a friendly tone, this insures that customers are more than willing to read your email than if it was in a mono tone or unfriendly one.</div>
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<![endif]-->Anonymoushttp://www.blogger.com/profile/13417442768391872938noreply@blogger.com0tag:blogger.com,1999:blog-4408145388418200104.post-39163703165958351852013-04-22T18:19:00.000-07:002013-04-22T18:19:18.706-07:00Twitter Lands Record Advertising Deal<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhO3lblCYpSumDdSlcZD-e5_pZ0n_0stWymz5RXel-sLqygXP0jtEaczx8Dp-N34g7dnlsS_SZAop8O1un4-d_1L_Fu4njqcRQEvrAvrs105Ofq1MSugGPwUalqNM9HmIvOt9pXbBGCMgM/s1600/2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhO3lblCYpSumDdSlcZD-e5_pZ0n_0stWymz5RXel-sLqygXP0jtEaczx8Dp-N34g7dnlsS_SZAop8O1un4-d_1L_Fu4njqcRQEvrAvrs105Ofq1MSugGPwUalqNM9HmIvOt9pXbBGCMgM/s1600/2.jpg" /></a></div>
<br />
<div style="text-align: justify;">
Kicking off the week with another major advertising milestone isn’t too shabby. On Monday, the <a href="http://www.ft.com/cms/s/0/0ae9b0f4-ab5e-11e2-ac71-00144feabdc0.html#axzz2RCSglmqg" target="_blank">Financial Times</a> exclusively reported that Twitter has secured its biggest advertising deal in company history.
</div>
<div style="text-align: justify;">
Billed as a “first of its kind” agreement, Twitter is now in business with Publicis’ Starcom MediaVest Group.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The underlying deal is said to be worth hundreds of millions of
dollars, an investment of vast treasure and resources that will develop
over a number of years well into the future.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
What we presently know of the deal is
that SMG’s clients like Procter & Gamble, Walmart, Microsoft and
Coca-Cola will become darlings of the Twitter universe, gaining premium
advertising opportunities and access to a wide array of valuable
advertising resources and information.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
“Twitter in a very short period of time has gone from an experiment
to something that is essential,” Laura Desmond, global chief executive
of Starcom MediaVest Group, tells the <a href="http://www.ft.com/cms/s/0/0ae9b0f4-ab5e-11e2-ac71-00144feabdc0.html#axzz2RCSglmqg" target="_blank">FT</a>.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
“We think that the industry had been focused in the wrong area, which
was making a decision between Twitter and TV,” adds Adam Bain,
Twitter’s president of global revenue. “That’s not what we believe.
Twitter is a bridge.”</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
By Michael</div>
<div style="text-align: justify;">
Article From : mobilemarketingwatch.com/twitter-lands-record-advertising-deal-31706/</div>
Anonymoushttp://www.blogger.com/profile/13417442768391872938noreply@blogger.com0tag:blogger.com,1999:blog-4408145388418200104.post-18824719660880907572013-04-18T18:58:00.001-07:002013-04-18T18:58:45.633-07:00Trumpia's Mobile Messaging Solution Helps a Southern Californian Church Bring Youth Ministries Closer Together <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzEHJEJYGtpFU8xMTL4QYRLx2YAMeSywUFR9dHAH81rNRgtuJIqk03FpPXfSQ5ybanz8pteGCV2lCIrjTs0vyd8M9OIrEigw5J1dDQhe4-WIQg7r8TI4tMXqNe9ufzfNiNMg2S8JbO7OM/s1600/1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzEHJEJYGtpFU8xMTL4QYRLx2YAMeSywUFR9dHAH81rNRgtuJIqk03FpPXfSQ5ybanz8pteGCV2lCIrjTs0vyd8M9OIrEigw5J1dDQhe4-WIQg7r8TI4tMXqNe9ufzfNiNMg2S8JbO7OM/s1600/1.jpg" /></a></div>
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Mariners Church, one of the largest churches in Southern
California, is now using Trumpia's mobile messaging solution to spike
attendance for fellowship events, encourage daily payer, and strengthen faith
among its youth groups.<br />
<br />
"SMS is the easiest tool to reach our kids these days," said Blair
Farley, Director of Communications at Mariners Church. "That same idea
applies for younger groups sharing information with one another. Kids don't
always read emails, and social media isn't as effective. With text messaging,
you can reach who you need to reach instantly, no matter where they are. SMS
works."<br />
<br />
Various ministries from Mariners Church have recently taken mobile messaging
initiatives into their hands to create a strong sense of community, especially
among the youth. Specific mobile keywordsare publicly posted throughout the
church to collect as many mobile phone numbers as possible. Now, more members
are in the loop about church gatherings and festivities, and targeted messages
are being sent to the right groups.<br />
<br />
The Junior High, High School, and College Ministries are each using mobile
messaging for different reasons, but share a common goal in wanting to provide
quick and efficient communications for their ministries. Whether it be to
promote upcoming events, increase attendance for last-minute events, or
strengthen faith through scripture reading, Mariners Church is now seeing 75%
of their student ministries positively respond to these communication efforts.<br />
<br />
"Parents of the younger children are almost expecting these text messages
now," Farley adds. "If there is an event going on, and they don't
receive anything on their mobile phones, they're wondering why they haven't
gotten a text."<br />
<br />
"Mariners Church has been successful in reinventing how mobile messaging
can be applied to all kinds oforganizations and not just for marketing
purposes," said Ken Rhie, CEO of Trumpia. "It is refreshing to see
the creative ways Mariners has integrated mobile messaging into their
community."<br />
<br />
About Mariners Church<br />
<br />
Mariners Church is a non-denominational, Evangelical Christian church located
in Irvine, California, situated in central Orange County. Mariners Church has
two other locations in Huntington Beach, CA and Mission Viejo, CA, and is the
second-largest church in Orange County. To learn more about Mariners Church,
click here.<br />
<br />
About Trumpia<br />
<br />
<a href="http://trumpia.com/mobile-marketing/sms-marketing.php">Trumpia</a> <span style="mso-spacerun: yes;"> </span>is the leading web-based multi-channel
marketing platform, committed to helping businesses grow and stay
well-connected with their customer base. Trumpia integrates mobile text, email,
social media, voice broadcast, and instant message to give businesses and
organizations greater reach, greater responses, and greater results.<br />
<br />
Trumpia also provides a White Label Reseller Program, Affiliate Program, and
Developer API. Sales and support teams are available to serve customers seven
days a week -- Monday through Friday, 6:00 am to 6:30 pm, and Saturday and
Sunday, 8:00 am to 4:00 pm PST. For more information about Trumpia's All-In-One
platform or API, visit http://www.trumpia.com, or call +1-888-707-3030.</div>
<br />Anonymoushttp://www.blogger.com/profile/13417442768391872938noreply@blogger.com0tag:blogger.com,1999:blog-4408145388418200104.post-44559481349054193642013-04-17T18:13:00.003-07:002013-04-17T18:13:59.699-07:00Facebook Hires Fired Apple Maps Executive<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAB5p3TMx0SkfzcwVthk5azYuvFEPCxhHd4WTJ1dhoqwjIF1mjL9mDJbsGP_rPCyv8RakwhUMhmr-nGUxwhSTAdF-1F3x3KqAE8_MlQExn_BsEAAnt_1E9lGRY_Irhodtq1qMZOhRPCHU/s1600/2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAB5p3TMx0SkfzcwVthk5azYuvFEPCxhHd4WTJ1dhoqwjIF1mjL9mDJbsGP_rPCyv8RakwhUMhmr-nGUxwhSTAdF-1F3x3KqAE8_MlQExn_BsEAAnt_1E9lGRY_Irhodtq1qMZOhRPCHU/s1600/2.jpg" /></a></div>
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Facebook has hired the manager who led the development of Apple's widely criticized Maps app.<br /><br />Richard Williamson joined the social network as its director of engineering this month, according to his LinkedIn profile. Bloomberg reported Wednesday that he has been at Facebook for the past few weeks.<br /><br />Last November, Williamson was fired by Eddy Cue, Apple's senior vice-president of Internet software and services, following numerous user complaints that Maps had major bugs. When it launched last September with iOS 6, the app's problems included: omitting transit directions, providing poor navigation and displaying incomplete 3D views that distorted national monuments. Many compared Maps unfavorably to Google Maps, which was replaced by Apple's in-house mapping service, but later reinstated.<br /><br />SEE ALSO: Apple Is Working to Make Maps App Better<br /><br />Williamson began working at Apple as a senior software engineer in 2001, and took over as the director of iOS software four years later. In January 2012, he became the senior director of iOS platform services, overseeing the creation of Apple Maps.<br /><br />Facebook's new director of engineering is not the only ex-Apple employee to head to Menlo Park. Several members of Apple's iPhone software group also defected, as Facebook expands its mobile team, according to Bloomberg.<br /><br />In a statement, Apple CEO Tim Cook publicly apologized for Maps following its debut, saying it "fell short" on its commitment to "make world-class products that deliver the best experience possible to our customers."</div>
<br />
<br />
By Anita Li<br />
<br />Article From : mashable.com/2013/04/17/facebook-apple-maps/Anonymoushttp://www.blogger.com/profile/13417442768391872938noreply@blogger.com0tag:blogger.com,1999:blog-4408145388418200104.post-55216057014416136022013-04-15T18:18:00.000-07:002013-04-15T18:18:13.618-07:00TV, Mobile, PCs Complement Each Other for News Consumption<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLrWLg0oobAqGOnbVUIRFB8g0WwiR4z-m5n4-jWHlKFf-r8d3R5JYrz4dTX89MNUzWOxEG_JhdKRfRjjx5PAWCwtMbyIrwLne2gJaMuiL5GIq9xgCP2up1YexyglGtn0TZNPAT7pc41nY/s1600/2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLrWLg0oobAqGOnbVUIRFB8g0WwiR4z-m5n4-jWHlKFf-r8d3R5JYrz4dTX89MNUzWOxEG_JhdKRfRjjx5PAWCwtMbyIrwLne2gJaMuiL5GIq9xgCP2up1YexyglGtn0TZNPAT7pc41nY/s1600/2.jpg" /></a></div>
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Tablets complement, rather than replace, TV news viewing, and the
25-34 age demographic constitutes the biggest news enthusiasts, according to a BBC World News and bbc.com/news global study they said was the largest to date on the consumption of news in the digital age.</div>
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In general, people layer their device usage throughout the day to consume news, the survey conducted by InSite Consulting found.</div>
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Survey participants were top income earners and owners of at least
three devices among the following: television, tablet, smartphone, and
laptop or desktop computer.</div>
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Among the key findings from the BBC study:</div>
<ul style="text-align: justify;">
<li>Tablet owners watch more TV news, not less, with 43% of tablet
users saying they consume more TV than they did five years ago, and most
saying they use tablets alongside TV.</li>
<li>Young professionals, the 25-34-year-old demographic, are the biggest news enthusiasts.</li>
<li>Second-screening for news is becoming commonplace, with users
often using devices in tandem: 83% of tablet users say they have used
their tablets while watching television. </li>
<li>TV still dominates overall usage, making up 42% of people's
news-consumption time, compared with laptops (29%), smartphones (18%),
and tablets (10%). </li>
<li>News audiences expect to see advertising nearly as much on
mobile (79% tablet, 84% smartphone) as they do on TV (87%) and online
(84%).</li>
<li>People respond to advertising across all the screens, with 1 in
7 users saying they had responded to a mobile ad in the previous four
weeks, while responses to TV and desktop are 1 in 5 and 1 in 4,
respectively. </li>
</ul>
<br />
<br />
By <span itemprop="author">Vahe Habeshian</span><br />
<br />
<span itemprop="author"></span>Article From : marketingprofs.com/charts/2013/10536/tv-mobile-pcs-complement-each-other-for-news-consumption-infographic Anonymoushttp://www.blogger.com/profile/13417442768391872938noreply@blogger.com0tag:blogger.com,1999:blog-4408145388418200104.post-46733885913876251082013-04-11T18:38:00.004-07:002013-04-11T18:38:58.980-07:00Google's Top 20 Mobile Products (and How It Monetizes Them) [Infographic]<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2hydsjao_v0wLV6FcELGslohf6zpas5YONAfxKUzeFMW9IgncbBpu56DHnRa9tmNhSokQ3VTvDh-3X3A8JfB_ZTB9B_2548OL71mtCuSJjoZb9DK0Ff7PcvbzqpPS2rPICoziWvZfPtg/s1600/2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="203" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2hydsjao_v0wLV6FcELGslohf6zpas5YONAfxKUzeFMW9IgncbBpu56DHnRa9tmNhSokQ3VTvDh-3X3A8JfB_ZTB9B_2548OL71mtCuSJjoZb9DK0Ff7PcvbzqpPS2rPICoziWvZfPtg/s320/2.jpg" width="320" /></a></div>
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Google is fast on its way to becoming a "mobile first" company—within a year mobile will become the primary way users access Google—writes Larry Kim of WordStream, citing information from three Google execs.<br /><br />To determine how Google generates revenue from mobile, WordStream researched Google's mobile product portfolio, graded the those products (basing the grades on quality, market adoption, value to users, value to marketers, originality, and other factors), and summed up the results in an infographic.<br /><br />Google’s strategy centers on four key mobile product areas:<br /><br /> Mobile advertising<br /> Mobile apps<br /> Mobile content<br /> Mobile devices<br /><br />So just how does mobile make money for Google? It depends on the product. For example, Google Maps brings in revenue with its geo-targeted ads. (Location really is everything, especially in offering solid search results.)<br /><br />"Clearly, Google is positioned to be one of just a few major players in mobile as the revolution continues," writes Kim, adding that "Google has barely scratched the surface of what’s possible" in mobile advertising.</div>
<br /><br />
<br />
By Verónica Maria Jarski<br />
Article From : marketingprofs.com/chirp/2013/10286/google-mobile-products-top-20-infographicAnonymoushttp://www.blogger.com/profile/13417442768391872938noreply@blogger.com0tag:blogger.com,1999:blog-4408145388418200104.post-57267226302900558822013-04-09T21:08:00.002-07:002013-04-09T21:08:27.129-07:00Basic Guide When It Comes To Mobile Marketing<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgohv4EInIj-tojzcVKG5mliMCEceVMaVrDwn6Bu-lCc3-26O_662fEAIqsPD6c2wbZtnAVPQ-kw5FaQt7WXR88rw02e1Uy4sHYUDQEfr_nJCBKv4Aam2o7kieWIonOXA8iZPWCbZ1Owh4/s1600/2.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgohv4EInIj-tojzcVKG5mliMCEceVMaVrDwn6Bu-lCc3-26O_662fEAIqsPD6c2wbZtnAVPQ-kw5FaQt7WXR88rw02e1Uy4sHYUDQEfr_nJCBKv4Aam2o7kieWIonOXA8iZPWCbZ1Owh4/s1600/2.jpeg" /></a></div>
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Welcome to the world of mobile marketing! As you can see it is a very big world complete with all kinds of techniques, applications, and more. The fact that mobile marketing can be an important business move can make it seem a bit impossible to find what will work for you. The tips below can help.<br /><br />Do some research about mobile marketing before you start planning out your campaign. Make sure you understand what people will respond to, and how you can make mobile marketing fit within the context of your other marketing strategies. Hire a professional if you are not sure you can make the best decisions by yourself.<br /><br />When advertising to customers through mobile marketing, make yourself and your brand known immediately. Customers are less likely to buy products or services from those who don't identify themselves right away. Doing so will make you seem more trustworthy, and make your products and services seem more appealing.<br /><br />You should be working very hard to create various types of promotions in order to entice customers with any mobile marketing campaign. Don't worry about losing money here. A customer attracted by a two-fer may not have been attracted otherwise, and you'll end up profiting way more through your promotions.<br /><br />When building a mobile marketing campaign, you need to make sure that you know your market first and foremost. If you cannot identify and correctly cater to your intended market, your campaign is going to ultimately fall flat and nothing will be able to save it. Identify your market and know it well.<br /><br />Whether you are running a large business or a small home business, you need to sit down and develop a social media policy that sets the standards of what should and should not be done through social media. This is going to help you and your company from the many things that could possibly go wrong.<br /><br />Make sure that your company and brand are instantly identifiable from the beginning of a mobile marketing message. If your consumers have to read though the entire text to find out what company it is from, they will be annoyed and possibly see it as a sneaky marketing ploy.<br /><br />Be sure that you understand that a mobile site is not just a scaled-down version of your business, but it's actually a summarized version. Many mobile marketers make the mistake of attempting to scale down their entire business and ultimately end up losing customers. You do not need to create two separate businesses here.<br /><br />All mobile marketers would do well to remember that mobile marketing is not a typical marketing strategy. In fact, it isn't really a strategy at all. It's simply a means of communication. Trying to approach mobile marketing like basic internet marketing just will not work out well for you in the end.<br /><br />In the world of mobile marketing, there are many techniques that you have at your disposal to promote your business. The world of mobile marketing has a little something for everyone, but what works for one business may not for another. Hopefully, these tips have given you a starting point for your own plan.</div>
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<span id="goog_1667908400"></span><span id="goog_1667908401"></span><br /></div>
Anonymoushttp://www.blogger.com/profile/13417442768391872938noreply@blogger.com0tag:blogger.com,1999:blog-4408145388418200104.post-3660514593921241262013-04-03T18:33:00.000-07:002013-04-03T18:34:11.576-07:00Analyst Says Apple Will Introduce ‘iRing’ This Year<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq_2nDlTxXUEkQ1uEFDsqF4rzpRuZQbQzNtKcM8dO-kPZGYsVT-i0WGMHq-sJ5cS9NokL3DNRPb0re0iEzoljBfXfxczTF-O-ZdeN9FlWXXo75Ttr53ZDnMpyyzd7PoIfsyfGyg2W2HO0/s1600/2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq_2nDlTxXUEkQ1uEFDsqF4rzpRuZQbQzNtKcM8dO-kPZGYsVT-i0WGMHq-sJ5cS9NokL3DNRPb0re0iEzoljBfXfxczTF-O-ZdeN9FlWXXo75Ttr53ZDnMpyyzd7PoIfsyfGyg2W2HO0/s1600/2.jpg" /></a></div>
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It sounds like a bad April Fool’s joke delivered two days too late.
But, in reality, this is a legitimate headline resulting from new claims
made by one of Wall Street’s most prominent industry analysts.</div>
<div style="text-align: justify;">
On Wednesday, Brian White of Topeka Capital Markets told investors
that Apple will not only launch it’s iTV this year, the company will
“revolutionize the TV experience forever” by introducing the iRing,
which will control the connected HDTV.</div>
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<br /></div>
<div style="text-align: justify;">
The “iRing” accessory described by White is a new concept
that has not been previously detailed in other reports. His visits with
Apple suppliers suggested the ring will act as a “navigation pointer”
for the television, and will allow the TV set to enhance motion
detection and replace some of the functionality found in a remote.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span id="more-31075"></span>White tells Apple Insider that the “iTV” will come with a “mini iTV” screen capable of letting users view content on the smaller 9.7-inch display.</div>
<div style="text-align: justify;">
This “secondary display” could provide iTV owners with an added
resource to be used for everything from home security to video
conferencing.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
“Essentially, we believe the ‘mini iTV’ screens will be able to
capture content from the 60-inch ‘iTV’ across a distance of up to 200
meters, allowing a user to view ‘iTV’ content in the kitchen, washroom,
garage, bedroom, backyard, etc.,” White says. “We believe Apple will
offer one ‘mini iTV’ per ‘iTV,’ but package options will include up to
four screens (i.e., one screen is part of the standard package and pay
extra for each additional.”</div>
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By <span class="post_date">Michael</span></div>
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<span class="post_date"> </span> </div>
Article From : mobilemarketingwatch.com/analyst-says-apple-will-introduce-iring-this-year-31075/Anonymoushttp://www.blogger.com/profile/13417442768391872938noreply@blogger.com0tag:blogger.com,1999:blog-4408145388418200104.post-87225784757395743542013-04-01T23:27:00.001-07:002013-04-01T23:27:14.342-07:00Build Customers And Profits Through Mobile Marketing<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqEsZcyJih9wvufc-8l4ZzLOsVTlR5qRhlZ3IXZcCpXaUeWTziWGubNCD3HREpiLDAX8zUlDma1e1bxfKRd_41M1Gu9rEdr7iOfLkMz335HdJVdNZt0rT-ZFuEDO5RILprRaPdMjibw90/s1600/2.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqEsZcyJih9wvufc-8l4ZzLOsVTlR5qRhlZ3IXZcCpXaUeWTziWGubNCD3HREpiLDAX8zUlDma1e1bxfKRd_41M1Gu9rEdr7iOfLkMz335HdJVdNZt0rT-ZFuEDO5RILprRaPdMjibw90/s1600/2.jpeg" /></a></div>
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Assembling a plan for mobile marketing may seem mysterious at first with so many options available, and you may not be certain where to start. The ideas discussed below were selected to help you become smarter at using mobile marketing technology.<br /><br />Never send unnecessary messages to your customers. Always have something important to say when you message them. There have been instances of marketing campaigns going very wrong when businesses abused their mobile privileges with their customers and sent texts that did not have any substance. Customers need quality information from your mobile marketing.<br /><br />When used as a way to entice customers and expand your branding, QR codes can be an invaluable asset to your mobile marketing campaign. These codes are an easy and popular way for businesses to give their customers special discounts and coupons, or even share promotions with them. They are easy to capture via a cellphone and easy to use. QR codes enable you to make fast and easy contact with your customers while providing them with important information.<br /><br />Get a good understanding of your audience. It's important to know what your target audience needs and wants before you waste any money on mobile marketing. Do they use their cellphones more than their computers? Do they tend to use one operating system platform more than another? Find out about the people you want to reach, and you will be able to reach them.<br /><br />Use your main website to your advantage. You can easily boost the traffic on your mobile site by advertising their existence on your standard site. Doing so will let your customers stay in touch with you when they are traveling or away from home.<br /><br />Prior to implementing a new mobile marketing strategy, it is important to make sure that your current strategies are working effectively. You can see how well you do by how long you last, not always by your sales. Base the creation of your new campaign on the success formula of your old one.<br /><br />It is important to be aware of the marketing strategies utilized by your competitors. This will allow you to stay one step ahead. You need to be discernible from the competition.<br /><br />Location is important in traditional marketing, and can be even more important in mobile marketing. Mobile marketing has a distinct differential; it knows where you physically are. This means that you can target advertisements based on location, which is something most other ads can't do. Think about what this can mean for your business and how you may succeed with a location-aware strategy.<br /><br />To help your mobile marketing be successful, you should promote it in as many ways as possible. Make sure you put ads on Facebook and on Twitter, and in your actual website. Let your customers know how to get involved in your offers, you will get the most out of your campaign.<br /><br />Hopefully, you have grasped that there are some fundamental principles that apply to all the different mobile marketing strategies you could call upon. The difference is their approach to technology and application. Finding the best technique for your business is all about doing your research and deciding what will fit best for you.</div>
<br />Anonymoushttp://www.blogger.com/profile/13417442768391872938noreply@blogger.com0