From Broadcast to Unicast: Quick, Easy Steps to Engage Your Customers via Social

Social marketing is no longer solely about having a Facebook page or a Twitter account. It's about creating rich opportunities (contests, communities, polls, games, and other approaches) for fans to engage with the brand—and, by doing so, attracting the fans' circle of friends to the brand as well.

By taking engagement to the next level, marketers can advance their social media strategy and grow their marketing database, making the transition from broadcast to unicast, and making that one-to-one connection with the customer.

Of the 1 billion-plus Facebook users, 584 million are daily users. Of the 517 million twitter users, over 140 million are active at least monthly. In the course of 60 seconds, there are 695,000 Facebook status updates and over 98,000 tweets.

With such numbers, marketers who fail to take advantage of social engagement opportunities will see customers shift to more socially aware competitors.

By engaging social customers and prospects with interactive activities, companies can create considerable brand loyalty, increase their fan base, grow their direct marketing database dramatically, and generate greater revenue.

by Kerry Reilly

Article From : marketingprofs.com/articles/2013/10678/from-broadcast-to-unicast-quick-easy-steps-to-engage-your-customers-via-social